Cybeline

Promotional Activation

Idea

About 35% of adults complain of insomnia. With the launch of Cybeline’s new Sleep Aid Formula, we thought creating a pop-up serenity room would be the best way to help consumers feel relaxed enough to want to take the experience home with them.

Room Aspects

Speakers and essential oil burners to produce sound and aromatherapy to provide the visitor with a 360° relaxation experience. A food area with decaffeinated teas and small snacks, a lounge area, and yoga mats and a meditation pillow so that the visitor can be comfortable if these are the audio options that visitor chooses.

A table with goodie bags and satisfying fabrics for touch therapy that the visitor can take home with them.

Takeaways

Goodie bags with a sample product, fabric swatches and audio card for visitors to take home.

Merchandise

Available for purchase upon exit are essential oil bundles and tea bundles.

Digital Bus Stop Ad

Behind The Scenes: Brand Identity

Name

Look & Feel

Logo

Branding Elements

Products