Museum of Transportation

Rebranding Project

 Before

After

Look & Feel

To celebrate the historical value of the museum, black and white and sepia-colored images of early models of transportation were used.

Logo

Branding Elements

Merchandise

Brochure/Entry Ticket

After a ticket is purchased, a visitor will receive a “Passport.” The Passport provides information about the museum and when presented at exhibits, the user will receive a stamp, similar to a travel passport. During the visit, there will be photo ops and at the end of the tour, visitors can download their images using the code at the bottom of their receipt.

Advertisements

To drive visitors to the museum, sponsored train rides at local malls and shopping centers would be targeted towards children. In nearby towns, local taxis would be camouflaged as historical modes of transportation. How exciting would it be to call for a taxi and an old glider plane from the turn of the century shows up!

Interactive Boat Excursion

After creating a lake behind the museum an interactive experience will be created where visitors can take a one hour cruise on the steamboat, SS Seabird.

Web Landing Page